CRM is customer relationship management. Many businesses use a CRM tool to keep track of their prospects, clients and customers.
We can do all activities related to our prospects and clients like managing leads, Defining and managing stages of prospects, sending emails, creating reports, scheduling an appointment, adding notes, managing your pipeline and finding out who has opened your emails without stepping out of CRM.
Salespeople work hard to obtain information about their customers. They have to manage various things like call software, calendar, spreadsheet and what not.
It keeps track of customer’s complete history, list of deals, emails notes and appointment at one place. It gives real time notification when they visit pricing page or click the link in email etc.
CRM will allow you to:
· retain your customers and capture new leads;
· control your employee’s activity and progress;
· develop specific customer service templates;
· collect and analyze statistics of done and broken deals;
· automate a lot of processes helping you run the business.
There are four types of CRM for different business objectives:
· Operational CRM. The main purpose of operational CRM is generating new leads. It is mainly focused on customers and direct interaction with them.
· Strategic CRM. It is focused on cooperation with big clients, who can bring a significant profit to your business without the need to boost the business’ performance too much.
· Analytical CRM. Analytical CRM is aimed to collect and analyse the marketing data helping your business acquire new target audiences and retain the old ones.
· Collaborative CRM. Collaborative CRM is aimed to provide the streamlined interaction between several business establishments at once offering a set of tools that allow communication support between your business’ separate departments.
Essential Features of a CRM
1. lead management
A CRM tool captures the whole world of your client. Latest conversation with lead on your website, activity on the website and recent tickets. You can perform important actions like calling, sending emails, jotting down notes, setting up an appointment without leaving screen. So, this is the lead management and CRM tool helps you in that.
2. Pipeline management
The sales pipeline is the whole process of the customer from lead to customer. The sales pipeline is for sales rep takes to move from start to close. CRM systems help you to visualize the number of open deals, the status of each deal, expected sales, distribution of deals among sales rep and more through the visual sales pipeline.
3. Built-in phone
You don’t have to use separate telephony software to make calls. You can place a call directly from your CRM tool.
4. Email
Switching between CRM and email client is time sink. In a CRM tool, you can integrate Gmail, Office 365 and other clients. Moreover, you get additional features that you don’t find in your normal email tool. Like you can store email template in your CRM which can make your work fast.
5. Reports
If you can’t measure your performance, you can’t improve it. It gives you ability to create custom reports. Like, you can compare deals closed this month v/s last month. So, that you can understand what’s working and what’s not.
6. Automation
CRM tools let you automate various activities. Like whenever billing date is closer you can send your client automated emails. You can send important reminder emails from the CRM on your behalf, at right time and you don’t have to worry about it.
When you define your goals and type of CRM solution, make sure that it has a user-friendly interface, it is easily integrated with third-party services, and also fits your budget.
If you are looking for business automation and CRM for your startups/ business, please write to us at sales@xoniertechnologies.com?